Apple has always been unapologetic in its premium positioning. You know that when you buy Apple, you’re going to be paying a higher price than for almost any competing product, and are willing to do so for the perceived benefits of this – whether that’s the quality, the style, or the ecosystem.
The company has made a few nods toward affordability over the years, and we’re expecting the next one to be a new entry-level MacBook. But we’re also moving into an era where three new product launches are going to push the boundaries ever higher …
