Why Google rebranded to Alphabet – and why it paid dividendsBy otako_fzbgs4 / October 2, 2025 Google’s decision to rebrand to Alphabet made shocked the industry at the time, and it’s since paid dividends. Related posts: Apple addresses App Store ruling as Fortnite eyes return Google Messages rolling out ‘Unsubscribe’ button to stop SMS and RCS spam Apple v. Epic: What happens next to the App Store and Fortnite? Apple’s consequential App Store setback comes on the eve of a key event
