Halloween is just around the corner, which means that General Mills’ Monster Cereals are arriving on shelves.
This year, Count Chocula, Boo Berry, and Franken Berry are getting a stylish makeover in celebration of the Jim Henson Company’s 70th anniversary!
Starting in August, fans can grab this year’s limited-edition cereal boxes featuring puppet-y versions of the Monsters, brought to life with a bold, dimensional look that practically leaps off the pack.
The fun doesn’t stop there! Flip each box for a look at how the team from Jim Henson’s Creature Shop used their signature puppet-building expertise and artistry to reimagine these beloved characters as part of the iconic family of monsters from throughout The Jim Henson Company’s 70-year history.
Watch an adorable behind the scenes video below to see the Monster characters discussing their new collab.
Fans will also want to check out shop.Henson.com for merch and collectibles that commemorate this historic partnership. For the full experience, head to social media to see and hear the Monsters in action – brought to life in full puppet form, unlike ever before.
The special collab between General Mills and the Jim Henson Company also includes the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. It certainly sounds like a must-have: the limited-edition box is designed to mimic the fleece-like texture of the newly created puppet characters, and the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it’s a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.
“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight – and the first-of-its-kind fuzzy Franken Berry box.”
“For 70 years, The Jim Henson Company has brought some of the world’s most memorable and adored characters to life, and our incredible team at Jim Henson’s Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever,“ said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company.”
Since their debut in 1971, the Monsters have blended spooky Halloween-themed fun with seasonal flavor, delighting generations of fans. This year’s puppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and craft of Henson magic.
Check out the cool new look for Franken Berry, Count Chocula, and Boo Berry, now in puppet form, below the Monsters’ press day outing.
The post General Mills Reimagines Monster Cereal Characters as Puppets for The Jim Henson Company’s 70th Anniversary appeared first on Bloody Disgusting!.
