The EU may be about to increase regulation on Apple Maps and the company’s ads business

Regulation enforcement against Apple in the EU may be about to intensify. Under the Digital Markets Act rules, the company must notify the EU commission about services that reach the thresholds for so-called gatekeeper status, targeting big tech services with more than 45 million active users in Europe.

As it is obliged, Apple informed the EU that Apple Maps and Apple Ads meet that level. The commission now has 45 days to decide whether Maps and the company’s ad businesses are sufficiently monopolistic to warrant a step up in regulation.

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