‘The Running Man’ Partners with Liquid Death for In-Film Ad Starring Colman Domingo

Murder your thirst with Liquid Death, the official beverage sponsor of The Running Man.

An in-film ad starring Colman Domingo as Bobby T., the host of America’s favorite game show that everyone’s dying to play, can be seen below.

Directed by Edgar Wright (Shaun of the Dead, Scott Pilgrim vs. the World), the adaptation of Stephen King‘s 1982 dystopian novel hits theaters on November 14 via Paramount.

In a near-future society, ‘The Running Man’ is the top-rated show on television—a deadly competition where contestants, known as Runners, must survive 30 days while being hunted by professional assassins, with every move broadcast to a bloodthirsty public and each day bringing a greater cash reward.

Desperate to save his sick daughter, working-class Ben Richards is convinced by the show’s charming but ruthless producer to enter the game as a last resort. But Ben’s defiance, instincts, and grit turn him into an unexpected fan favorite—and a threat to the entire system. As ratings skyrocket, so does the danger, and Ben must outwit not just the Hunters, but a nation addicted to watching him fall.

Glen Powell stars with William H. Macy, Lee Pace, Emilia Jones, Michael Cera, Daniel Ezra, Jayme Lawson, Domingo, and Josh Brolin.

Wright wrote the script with Michael Bacall (Scott Pilgrim vs. the World, 21 Jump Street). Wright also produces alongside frequent collaborator Nira Park (Shaun of the Dead, Baby Driver) and Simon Kinberg (Deadpool, The Martian).

The Running Man was previously adapted into the 1987 film of the same name with Richard Dawson in the game show host role.

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