Manga artist Rumiko Takahashi is preparing to launch a collaboration with a mainstay of her hometown, Niigata. Food store Niigata Kashimaya now has a new poster girl: Lum, the electrifying heroine of Urusei Yatsura ! Kashimaya, which has been in business for 170 years, claims they see a commonality between their approach to manufacturing and the unwavering determination of Lum. That similarly has resulted in new collab art from Takahashi, depicting Lum wearing a happi coat and carrying a shopping bag from the store: Urusei Yatsura x Niigata Kashimaya Collab Art RELATED: Ranma 1/2 Season 2 Anime Jumps Back into the Fight in Creditless Opening and Ending Videos The collab will also extend into both edible and other goods available via Kashimaya. A special box set includes one bottle each of the brand's popular salmon chazuke and pickled salmon roe, as well as a special presentation box and an eco bag featuring artwork of Ten. Shoppers can also pick up two clear files, as well as a black eco bag featuring the collab's key artwork. Urusei Yatsura x Niigata Kashimaya Collab Goods Salmon chazuke and pickled salmon roe box set Clear file (design 1) Clear file (design 2) Eco bag RELATED: Rumiko Takahashi's MAO Manga Gets TV Anime Adaptation in Spring 2026 The collaboration officially kicks off on October 15. Crunchyroll streams the original 1981 anime adaptation of Urusei Yatsura , as well as all six movies , describing the main series thus: It all begins when aliens invade and threaten to conquer the Earth! However, one member of the human race is chosen at random to duel the aliens and save the planet: Ataru Moroboshi, a lecherous slacker from Tomobiki High School who begrudgingly participates. All he has to do? Play a game of tag and catch Lum — the beautiful alien princess in a tiger-stripe bikini — by the horns. Unfortunately for Ataru, it’s not so simple, since Lum can fly and deliver electric shocks! Perseverance pays off, but once he catches her, Ataru experiences another shock: He’s now Lum’s betrothed “darling” and she isn’t going back to her home planet anytime soon! Source: Comic Natalie
